Today Friday, 28th October Brown Thomas Dublin welcomed businesswoman and supermodel Elle Macpherson to the iconic Grafton Street store for the official Irish launch of her new lingerie brand, Elle Macpherson Body.
The Elle Macpherson Body collection features modern silhouettes and bold, unexpected colours, the antithesis of traditional lingerie. Dynamic simplicity is the hallmark of the collection. The brand offers customers a strong, modern approach and a new aesthetic in lingerie.
Commenting at the media launch event in Dublin, Elle said: “I’m delighted to be back in Ireland to launch my new lingerie brand Elle Macpherson Body at Brown Thomas. Elle Macpherson Body is as much about attitude as it is about lingerie. I believe that true luxury is comfort and style and in designing the collection, I’ve paid close attention to detail, but I don’t ever forfeit fit for fashion.”
At the heart of the collection is "The Body", a selection of modern, sport-inspired t-shirt bras and briefs in microfibre air tech with clean lines, new proportions and bold fashion colours like citronelle, ginger, winetasting and Mykonos blue. The nude offering is called 'sand' and is so warm on the body it makes regular nudes look bland. The signature bodysuit is synonymous with Elle and is set to become a staple in every woman’s wardrobe; sporty yet sexy, it flatters many different body types.
Attention to detail is a signature hallmark of the brand and Elle Macpherson Body details include modern paper-touch fabric, geometric laces, rose-gold hardware and masculine-feminine styling. The collection brings together a series of juxtapositions: Blaze, for example, marries fine leavers lace with sports elastic, Lash brings together retro-printed paper-touch and distinctive eyelash lace and Dash blends a sporty front fastening bra with provocative back detail. There is also a permanent collection of Knickers; wearable, covetable staples that prove that lingerie can be beautiful as well as comfortable.
The Elle Macpherson Body collection is available exclusively in Ireland at The Lingerie Rooms in Brown Thomas Dublin and online atwww.BrownThomas.com. The Elle Macpherson Body collection includes briefs (priced from €28), bras (priced from €51), bodysuits (priced from €85) and chemises (priced from €198).